KODO

Branding

Both grounding and electric.

Born in Downtown Los Angeles and set to scale, Kodo needed to evolve from a boutique hospitality concept into a brand that could travel across cities, cultures, and senses without losing its soul. We helped define a brand rooted in presence over performance, crafting an identity that moves fluidly between stillness and energy, intimacy and connection. Subtly inspired by Japanese principles of simplicity, balance, and craftsmanship, Kodo translates these values into a contemporary, global experience.

At its core, Kodo is not a place you stay, it’s a rhythm you arrive into. From tone of voice to textures, from space to plate, every element was designed to breathe, pulse, and move, in sync with the guest, not in service of spectacle.

Creative Director: Onur Gökalp
Strategy Director: Hatice Çağlar
Project Director: Ece Peliter
Art Director: Oğuz Can Yazgı
Graphic Designer: Okay Aksu
Motion Designer: Sinan Yazıcı

KODO hospitality branding – hand stamping the red seal onto paper

KODO hospitality identity – branded ceramic plates, minimalist interior and room number

KODO hospitality identity – burgundy business cards over a warmly lit portrait

KODO hospitality branding – printed envelope and typographic poster in warm interiors

KODO hospitality branding – steak photography beside a burgundy door hanger

KODO hospitality branding – embroidered red apron beside tableware and champagne glasses

KODO hospitality campaign – interior photographs, white seal and blue fabric

KODO hospitality branding – printed message card resting on cream fabric

KODO stationery – burgundy seal printed on a cream envelope flap

KODO hospitality packaging – cream toiletry bottles with dark reflective bases

KODO hospitality identity – rounded burgundy graphics beside a bedroom lifestyle photograph

KODO hospitality identity – burgundy embossed book on a red velvet chair