KEŞİF
Branding
Keşif means “exploration” in Turkish, and that is exactly what’s at the core of this brand. KEŞİF is a multidisciplinary platform operating at the intersection of culture, technology, design, and entrepreneurship. Born as a side program of Bozcaada Jazz Festival, KEŞİF evolved into a space for inspiration, collaboration, and transformation – an expanding ecosystem that encourages people to explore, connect, and create.
Our task was to translate this ambition into a distinctive brand identity, one that could move beyond its festival roots and stand on its own across cities, formats, and contexts. We designed KEŞİF as a living brand system: modular, flexible, and always in motion. The identity reflects discovery not as a destination, but as an ongoing process—one that opens new perspectives, invites participation, and transforms both people and places.
Creative Director: Onur Gökalp
Strategy Director: Hatice Çağlar
Project Director: Elif Abidinoğlu
Art Director: Oğuz Can Yazgı
Graphic Designer: Okay Aksu
Motion Designer: Bilal Öyke
Type Design: Muhittin Güneş
